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How Agencies Are Building Client Block Libraries with BF Blocks

Emma Lawson·Agency Partnerships·January 3, 2025·6 min read
How Agencies Are Building Client Block Libraries with BF Blocks

For agencies running 20–50 client sites, the before/after of adopting BF Blocks is stark. Before: every client site has bespoke, hand-coded blocks — inconsistent, hard to maintain. After: a shared block library exported from a master site, imported in minutes on every new project.

The Master Library Approach

The agencies seeing the biggest gains maintain a private 'block library' WordPress install — a staging site that never goes live. This is where all block building happens. Designers and developers build and refine blocks here, then export them for client projects.

Tip

Use a subdomain like blocks.youragency.com for your master library site. Give all developers access so the library grows collaboratively.

Scoping Blocks for Clients

Not every client needs every block. When starting a new project, export only the blocks relevant to that client's content needs. A blog + landing page site needs different blocks than an e-commerce brand with a product catalogue.

  • Filter exports by category in the BF Blocks export screen
  • Use block naming conventions (prefix by client type: 'blog-', 'ecom-', etc.)
  • Document which blocks each client actively uses in a project README

The Numbers

Agencies report cutting block setup time from 4–6 hours per new site (building from scratch) to 15–20 minutes (import + customise). Over 20 sites a year, that's weeks of developer time redirected to higher-value work.

Getting Started

Start with your five most-used block patterns. Build them in BF Blocks, export them, and use them on your next three projects unchanged. Once you see the workflow, the library grows naturally.

Ready to Build Better Blocks?

Start your free trial of BF Blocks today — no credit card required.